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District Digital Performance Specialist

GP Strategies · gpstrategies.com
TroyRemote
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The job in short

Digital performance marketing specialist.

OracleMarketing

Details

Found
27 d ago · posted 2026-09-23
Location as listed
Troy, MI, United States
Role
Digital / Performance Marketing
Source
The company’s own careers site

Full description

Drive Digital Transformation. Empower Dealer Success. Are you passionate about digital strategy and helping businesses thrive online? As a District Digital Performance Specialist, you’ll be the go-to consultant for a group of dealers, guiding them to optimize their digital presence and performance. This role blends strategy, coaching, and execution—making you a key player in shaping the future of automotive retail. What You’ll Do: • Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs. • Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance. • Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies. • Conduct digital assessments, review KPIs, and develop actionable plans to improve results. • Coordinate website customizations, resolve vendor issues, and quarterback technical support requests. • Lead execution of divisional go-to-market strategies across key digital areas: • Websites & digital advertising • Consumer marketing • Lead management • Service optimization • Social media & reputation management • Digital signage and more What Makes You a Great Fit: • Bachelor’s degree and 1–2 years of experience in digital marketing or advertising. • Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies. • Strong consulting and relationship-building skills—you know how to become a trusted advisor. • Excellent communication and time management skills in a fast-paced environment. • Ability to travel up to 20% and adapt to varying levels of dealership digital expertise. Preferred Qualifications: • Automotive or dealership experience. • Familiarity with Salesforce and performance consulting processes.

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