Key Responsibilities: • Oversee Salesforce CRM operations, ensuring high data quality, accurate lead routing, campaign attribution, and strong governance across leads, contacts, and accounts. • Own and optimize marketing automation platforms (e.g., Marketo), including campaign execution, lead scoring, segmentation, and nurture programs to improve engagement and conversion. • Drive campaign execution and performance tracking, ensuring accurate campaign setup, attribution, and continuous improvement based on ROI and conversion metrics. • Establish and monitor KPIs, dashboards, and reporting frameworks to provide actionable insights on lead quality, campaign effectiveness, and sales alignment. • Maintain Salesforce data quality: deduplication, data standardization and appending contact and firmographic details. • Conduct secondary research to enrich database records with verified information. • Run basic Salesforce reports to support marketing campaign tracking, sales alignment, and list building. • Collaborate with the demand generation team to segment audiences and support email and digital marketing initiatives. • Identify and implement automation solutions for database management and marketing operations processes. • Lead, mentor, and manage the team by driving performance, accountability, and continuous skill development, while fostering a collaborative and high-performance work environment. • Optimize team productivity through effective workload planning, prioritization, and standardization of processes, ensuring efficient utilization of resources. • Ensure high-quality deliverables with strong attention to detail, enforcing quality control mechanisms, process adherence, and regular reviews to minimize errors. • Drive timely execution of campaigns, reporting, and operational deliverables, ensuring deadlines and SLAs are consistently met. Required Skills and Experience: • 3–5+ years of experience in Salesforce, lead generation, and marketing automation, with at least 2–3 years in a team management role. • Proficiency in Salesforce CRM Lightning (minimum 3 years) : lead/contact management, reporting, creating dashboards, and campaign setup. • Hands-on experience with Marketo. • Strong Microsoft Excel skills, including pivot tables, lookups, and conditional formulas. • Excellent analytical, communication, and problem-solving abilities. • Highly organized with strong attention to detail and the ability to manage multiple priorities. • Familiarity with B2B marketing operations and sales processes desired. Additional Expectations: • Serve as a first-level QA for marketing campaigns and database tasks. • Maintain regular communication with global stakeholders in marketing and sales. • Proactively seek feedback and implement improvements. • Build and maintain strong working relationships across functions.