• Achieve primary and secondary sales targets for the assigned territory. • Manage and develop ADS/distributors, retailers and other channel partners. • Expand numeric distribution by appointing new distributors/retailers and developing uncovered markets. • Drive market coverage and ensure regular visits to key counters. • Develop business through retailer, electrician and channel activities. • Monitor distributor stock, billing, secondary sales, collections and outstanding. • Ensure effective implementation of company schemes, promotions and sales campaigns. • Identify new business opportunities and increase market share. • Conduct product training and product launches for channel partners and market influencers. • Track competitor activities, pricing, schemes and market trends. • Prepare and analyse sales reports, territory plans and forecasts. • Coordinate with internal teams such as Supply Chain, Finance, Marketing, Customer Service and Product teams. • Ensure DMS/CRM compliance and timely reporting. • Manage customer relationships and resolve commercial/operational issues. • Travel extensively within the assigned territory to drive business and market development Handle the assigned tasks & responsibilities Graduation