• Manage business and distribution for REG business within Business Lending Group for complex geograhpical locations (bigger geographical areas with multiple districts and business pockets) with different business dynamics • REG business will cater to MSME clients with turnover upto INR 30 Crs • Ensuring overall portfolio and revenue targets are met. • Managing front line sales for driving business • Managing key/strategic relation like channels like Branch & other channels for creating lead funnel. • Building profitable franchise for SME. • Manage and arrest slippage and maintain portfolio quality • Manage and build granular business upto exposure upto INR 5 Crs within turnover of 30 crs • Responsibility for non-interest revenue including processing fee and trade & forex income • Build and manage team including RMs • Drive business plan and strategy for growth in REG segment across Regions • Develop and enhance channel sales & support functions • Manage compliance related aspects like covenant monitoring, audit compliances etc • Manage health of portfolio with close control of SMA and NPA • Engage with credit and operations, risk management, IT, Compliance etc to enchance various policies and processes • Establish team performance matrix, expectation and regularly review performance. • Manage portfolio with increase cross sell / stickiness • Increase penetration of self-funding book (CASA, TD) • Expansion into new geographies • Monitor & review business profitability • Maintaining TAT & FTR controls Qualification required: Graduate/ Post Graduate Min Exp: 12 - 15 years Max Exp: 13 - 15 years