• To provide leadership to Gold Loan Business of the Area; lead assigned Sales Team and achieve the Sales Target. • Identify and utilize opportunities to cross sell other products of the bank, help branches to plan and conduct customer meets. • Collaborate with team/ branches to achieve optimum results. • Plan and carry out sales and marketing activities, in the assigned areas/ markets along with the BDE's. • Conduct market research, including area mapping, to identify sales possibilities and evaluate customer needs and timely report to the RSM. • Achieving Sales Target • Sourcing business and ensure the BDE's productivity • Cross selling of asset and third-party products Qualification: Graduation Experience: 4 to 8 years