i. Manage existing relationship of EEG Customers ii. Managing especially high value Clients and ensure stickiness over alonger period of time through enhanced engagement iii. Acquire new relationship in the defined business segment iii. To increase asset book of Bank iv. To increase/maximise revenue of Bank v. Enhancement wallet of share of revenue generating products through cross sell like insurance, trade, forex, liability products, LAP. vi. Leverage branch and other channels to increase business sourcing • Manage existing relationship of EEG Customers • Managing especially high value clients and ensure stickiness over a Revenue generation target (2-2.5% of disbursement) • Increase the asset book & fee income through higher processing fees & enhanced product offerings • Leverage branch networks and other channels to source new business. Increase penetration of self-funding products and create connections with industry associations to ensure sustained business flow. • Customer loyalty programs and personalized engagement strategies to enhance client satisfaction and retention. • Regularly assess customer needs and provide tailored solutions to maintain strong, lasting relationships, longer period of time through enhanced engagement • Acquire new relationship in the defined business segment • To increase asset book of Bank • To increase/maximize revenue of Bank • Enhancement wallet of share of revenue generating products through cross sell like insurance, trade, forex, liability products, LAP. • Leverage branch and other channels to increase business sourcing Qualifications: Graduate/Post Graduate Experience: 5 to 20 years