i. Manage existing relationship of BBG Customers ii. Managing especially high value clients and ensure stickiness over a longer period of time through enhanced engagement iii. Acquire new relationship in the defined business segment iii. To increase asset book of Bank iv. To increase/maximize revenue of Bank more than regular RM v. Enhancement wallet of share of revenue generating products through cross sell like insurance, trade, forex, liability products, LAP. • Enhance revenue through loan enhancements & cross-selling of products such as insurance, trade services, forex, liabilities, and LAP • Focus on high-value SME clients to ensure long-term engagement and retention • Target EEG businesses with turnovers between ₹25crore to ₹100 crore • Maintain average acquisition ticket size of 10 Crs • Revenue generation target (2-2.5% of disbursement) • Increase the asset book & fee income through higher processing fees & enhanced product offerings • Leverage branch networks and other channels to source new business • Increase penetration of self-funding products and create connections with industry associations to ensure sustained business flow • Customer loyalty programs and personalized engagement strategies to enhance client satisfaction and retention • Regularly assess customer needs and provide tailored solutions to maintain strong, lasting relationships. Qualifications: Graduate/Post Graduate Experience: 10 to 20 years