• Overseeing and managing a team responsible for promoting and selling LAP products to potential customers. • This includes developing and implementing sales strategies to achieve targets, identifying new business opportunities, building relationships with clients and ensuring customer satisfaction. • Monitoring market trends, competitor activities and regulatory changes to inform decision-making and optimize sales performance. • Collaborate with other departments such as marketing, product development and finance to drive business growth and profitability. • Acquisition of business through Branch channel. • Liaise with underwriting / Ops team to ensure E2E tracking of files from sourcing to disbursal. • Ensure superior customer service & TAT delivery to end consumer. • Will be responsible for the cross-sell of the Bank's Liability and Revenue products. • Will be responsible for the Monthly assigned Sales targets for LAP business. • Responsible for business origination from branch channel and Open Market. • Prior Sales exposure in Assets product is a must. Job requires good communication and relationship skills. • Job entails understanding of basic financial terminology and application - Balance Sheet, P&L. • Orientation towards sales as well as customer service. • Branch Channel handling experiences Experience: 2 to 7 years. Qualifications: Graduation (Any Specialization)