KEY RESPONSIBILITIES OF JOB The Construction Product Line Managers primary responsibilities include the following: - Evaluate current product development pipeline and further refine the CCE road map. - Lead business case development by establishing end user needs and market acceptance. - Establish requirements documents for new products (specifications, components, features, etc.). - Collaborate with the Finance Department to establish pricing models, programs, and financial measurements for new products. - Support technical teams in development of owners manuals and other end user collateral. - Gather voice of customer and act as the voice of customer during product development. - Develop the market research strategy. - Develop strategies for increasing market share and maximizing sales. - Assist the Sales Department with identifying market opportunities and program strategy development. - Participate in corporate trade shows to promote company products and increase brand awareness. - Develop and deliver product presentations at trade shows and corporate events. - Support marketing and product launch activities as needed. - Create internal and external training materials as needed. - Provide product competitive analysis on all aspects of the business (strategy, pricing, programming, etc.). - Monitor product line(s) business performance. - Develop and maintain the product pricing and option configurations strategy. - Prepare monthly, quarterly, and annual reports as needed. - Other duties as assigned in support of overall company objectives. EDUCATIONAL AND PHYSICAL REQUIREMENTS - Bachelors Degree plus 3-5 years of related business experience in the construction equipment industry. - 1-3 years of experience in product development, engineering, or product marketing. - Advanced capability with various software packages, particularly Microsoft Excel, Word, and PowerPoint. - Ability to independently plan and prioritize multiple projects with attention to detail and work collaboratively across functional areas. - Approximately 20-30% travel required. - Ability to build relationships and skillful in collaborating between interdepartmental personnel. - Strong interpersonal, written, and verbal communication. - Proficient with collection, analysis, and presentation of results in a concise, actionable format. - Ability to manage business processes and troubleshoot issues that may arise.