Duties & Responsibilities: - Develop and execute a comprehensive sales strategy for the region. - Set clear sales goals and targets for the sales team. - Lead, mentor, and motivate a team of sales representatives. - Build and nurture strong relationships with existing and potential clients. - Monitor sales performance, analyze market trends, and provide regular reports to senior management. - Provide training, guidance, and support to ensure the team's success. - Collaborate with other departments to optimize sales processes. - Continuously identify new business opportunities and areas for growth. Skills and Capabilities: - Excellent verbal and written communication skills. - Excellent sales and customer service skills with proven negotiation skills. - Strong supervisory and leadership skills. - Excellent organizational skills and attention to detail. - Proficient with Microsoft Office Suite or related software. Education and Experience: - Bachelors degree in Business, Business Administration, or related field, OR comparable record of sales leadership experience required. - At least 2 years of sales experience required.