Sr. Product Manager Job Description Job Responsibilities: • Work with cross-functional team on developing product from conceptualization to commercialization across all categories. • Conduct competitive analysis and research industry trends for product development direction. • Analyze current and future product lines profitability/viability, provide reports and make recommendations to the leadership. • Assist with developing and executing short-term NPD pipeline to drive long-term brand objectives and business goals. • Support go-to-market plan and ensure successful launch execution. • Track effectiveness of product launch campaigns/programs and reporting findings/insights to the relevant business teams. • Develop trade promotion materials including trade shows, brand related events. • Manage all product specs and sales information, such as sell sheets, brochures, and etc. Skills/Qualifications: • Bachelors Degree required, preferably in Marketing or related field • 5+ years of experience in CPG brand marketing experience is essential • Proven history of marketing, strategy and planning, as well as new product development • Excellent time management, attention to details, and project prioritization skills • Ability to analyze data and transform into meaning insights is a plus • Influencing skills and team player; able to manage and motivate people • Strong project management skills and proficient with Microsoft Office (Word, Excel, PowerPoint) • Bilingual is Korean is preferred but not required.