Channel Strategist needs 5 years marketing automation experience in Marketo. Channel Strategist requires: • 3 years experience in channel strategic role. • DALLAS, TX, LAS VEGAS, NV • 5 years marketing automation experience in Marketo. • 2 years experience in CRM Microsoft Dynamics. • Experience working within flowchart applications Visio. • Strong communication skills, with the ability to write and deliver clear, actionable plans and technical requirements. • Experience in understanding, interrogating and distilling data and insights from a broad range of sources. • Detail-orientated and organized with excellent project management skills. • Self-starter with the ability to troubleshoot and problem solve. • Experienced within Marketing Automation Platform (Marketo) to deliver regular reports and draw insights on historical lead data, audience attributes, and lead performance metrics to support channel planning strategies. • Familiarity with marketing automation operational lead management programs such as lead scoring, lead source, lead lifecycle. • Familiarity with CRM tools Microsoft Dynamics and Salesforce. • Experience working with CRM teams to support lead management optimizations across marketing and sales. • Lead, audience management • Measurement & Performance Analytics • Channel Planning & Strategy Channel Strategist duties: • Collaborate with marketing and sales operations stakeholders to gather insights for channel plans and capability advancement. • Document current state processes and workflows and propose opportunities for optimizations and customer journeys to improve CRO. • Benchmark industry metrics for lead management and maintain lead management guides and playbook for stakeholders. • Support project management to ensure detailed channel requirements are outlined for channel operational activation. • Prepare technical requirements documentation for CRM, Web development, and operational teams to support client experience optimizations and activation across SVB applications. • Support Sales Operations critical requests in tracking form submissions within same day turn around. • Identify trends, gaps, and opportunities from raw lead data to support channel plans and strategies. • Track KPIs and performance of channel campaigns while partnering with analytics. • Partner with analytics in maintaining lead reporting and translate data into visuals for channel plans. • Conduct complex troubleshooting for stakeholders to identify root cause problems, implement fixes, and propose long-term solutions in collaboration with MarTech and Operations to prevent future reoccurrences. • Collaborate with stakeholders in identifying target audience attributes and work cross-functionally in maintenance of audience segmentation. • Incorporate audience targeting recommendations within channel plans. •