ROLE PURPOSE The Manager - Sales Analyst - will play a critical role in driving data-driven decision-making, forecasting, performance management, and commercial insights across global student recruitment markets. KEY RESPONSIBILITIES Sales Reporting & Business Performance • Develop and maintain executive dashboards and management reports. • Track Leads, Applications, Offers, Payments, Visas, and Enrolments. • Monitor performance across markets, campuses, channels, and teams. • Deliver insights and recommendations to improve business outcomes. Forecasting & Pipeline Analytics • Build forecasting models using trends, pipeline data, and conversion metrics. • Analyse the recruitment funnel from Lead to Enrolment. • Develop base, upside, and downside scenarios. • Identify risks and opportunities impacting future performance. Market Intelligence & Commercial Insights • Monitor competitor activity, market demand, and recruitment trends. • Track visa regulations and economic factors. • Conduct market opportunity and risk assessments. KPI MANAGEMENT & SALES PRODUCTIVITY Key Metrics: Lead-to-Enrolment Conversion, Application Conversion, Pipeline Velocity, Revenue, Productivity, CPL and CPE. • Identify performance gaps and funnel leakages. • Develop scorecards and benchmarking frameworks. • Drive continuous improvement. CRM GOVERNANCE & DATA MANAGEMENT • Ensure CRM data accuracy and integrity. • Maintain reporting accuracy and KPI definitions. • Improve CRM adoption and reporting utilization. • Resolve data quality issues. PROCESS IMPROVEMENT & AUTOMATION • Automate recurring reporting processes. • Improve efficiency through analytics tools. • Develop scalable dashboards and reporting solutions. CRO PERFORMANCE & COMMISSION MANAGEMENT • Manage commission reporting and validation. • Monitor productivity and performance metrics. • Partner with Finance and Operations teams. CROSS-FUNCTIONAL COLLABORATION Collaborate with Sales, Pre-Sales, Admissions, Visa Operations, Marketing, Finance, Operations and Technology teams. SKILLS & COMPETENCIES Technical: Sales Analytics, Business Intelligence, Forecasting, Market Intelligence, CRM Analytics, Data Visualization. Leadership: Strategic Thinking, Commercial Acumen, Stakeholder Management, Communication and Decision Making. EXPERIENCE & QUALIFICATIONS • Bachelor's Degree in related discipline. • 8-12+ years in Sales Analytics, Business Analytics, Commercial Analytics, or Sales Planning. • Advanced proficiency in Excel, Power BI, Tableau, CRM platforms and analytics tools. SUCCESS MEASURES • Improved forecast accuracy. • Enhanced sales productivity and conversion rates. • Better CRM data quality and reporting effectiveness. • Increased automation and operational efficiency. • Contribution towards enrolment growth and revenue achievement.