Role Overview We are seeking a highly experienced and strategic Head of SEO to lead and scale organic growth across all GEDU Global brands. This is a senior leadership role responsible for defining and executing a unified, enterprise-level SEO strategy that supports multi-brand, multi-market business objectives. The role requires deep expertise in SEO within the education sector, strong command of AI-driven search optimization, and the ability to collaborate cross-functionally with global teams to drive student acquisition, brand visibility, and revenue growth through organic channels. Key Responsibilities Global & Multi-Brand SEO Strategy • Define, own, and execute the global SEO strategy across all GEDU Global brands, ensuring alignment with business, marketing, and enrollment goals. • Establish standardized SEO frameworks, governance, and best practices while allowing flexibility for brand-specific nuances. • Set, track, and optimize SEO KPIs including organic traffic, rankings, leads, conversions, and ROI at both brand and group levels. AI-Led Search & Future-Ready SEO • Drive SEO strategies aligned with AI-powered search engines and experiences, including Google SGE, ChatGPT, and other AI content discovery platforms. • Optimize content for AI-driven results, semantic search, and evolving user intent. • Stay ahead of algorithm updates and emerging search trends to future-proof GEDU’s organic presence. Technical SEO Leadership • Oversee technical SEO audits and optimization across all brand websites, ensuring best-in-class site health, crawlability, indexation, and performance. • Partner with product, IT, and development teams to embed SEO best practices into website architecture, CMS, page speed, mobile-first design, and structured data. • Ensure consistency in technical standards across multiple domains and platforms. Content, Keyword & On-Page SEO • Lead enterprise-level keyword research and intent mapping across geographies, programs, and audiences (students, parents, professionals). • Collaborate with global content and brand teams to deliver SEO-optimized, high-quality educational content that drives visibility and conversions. • Monitor content performance and continuously optimize through data-driven insights. Off-Page SEO & Authority Building • Define and oversee global link-building and digital PR strategies focused on acquiring high-authority, education-relevant backlinks. • Build partnerships with influencers, institutions, publishers, and media to strengthen GEDU brands’ domain authority. • Proactively manage and protect brand reputation across search ecosystems. Student Acquisition & Conversion Optimization • Align SEO initiatives with lead generation, enrollment, and revenue goals for each brand. • Optimize landing pages, funnels, and user journeys to improve organic conversion rates. • Drive local SEO strategies for regions and campuses where applicable. Analytics, Reporting & Insights • Leverage tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and similar platforms to monitor performance at scale. • Deliver clear, executive-level reporting showing SEO impact on business outcomes. • Conduct competitor and market analysis across regions and brands to identify growth opportunities. Team Leadership & Stakeholder Management • Lead, mentor, and scale a high-performing SEO team supporting multiple GEDU Global brands. • Foster a culture of innovation, experimentation, and continuous learning. • Act as the SEO subject-matter expert for senior leadership and cross-functional stakeholders. Key Requirements • 14–16 years of SEO experience, with 5+ years in a senior leadership role, preferably within the education or ed-tech sector. • Proven experience managing SEO at scale across multiple brands, websites, regions, or markets. • Deep expertise in technical SEO, on-page, off-page, and content-led growth strategies. • Strong understanding of AI-driven SEO and search evolution. • Advanced proficiency in SEO and analytics tools. • Demonstrated ability to influence senior stakeholders and work in complex, cross-functional environments. Preferred Qualifications • Experience supporting global or multi-campus education institutions. • Strong exposure to international SEO, multilingual and multi-region optimization. • Background in online education, higher education, or ed-tech platforms. • Technical education preferred (MCA/BCA/Engineering) with working knowledge of coding and web technologies.