Key Responsibilities Channel Management & Business Development • Manage Authorized Enrollment Partners (AEPs) within the assigned territory to achieve student enrolment and revenue targets. • Build and maintain strong relationships with AEP owners and counsellors to drive performance and ensure sustained business growth. • Provide regular training and mentoring to AEP teams on product knowledge, admission processes, CRM systems, and compliance protocols. • Ensure adherence to university policies, pricing structures, and channel engagement norms across all AEP operations. Sales & Revenue Growth • Develop and execute territory-level business plans in collaboration with AEPs to achieve monthly and annual enrolment and revenue goals. • Drive new student acquisition, re-registration, and fee collection through active partner engagement and sales enablement strategies. • Track and evaluate AEP sales performance; identify gaps and implement corrective measures to improve conversion and productivity. • Support AEP-led marketing activities such as education fairs, local activations, and lead generation campaigns to strengthen the enrolment pipeline. • Resolve AEP-related issues, channel conflicts, and operational challenges promptly to ensure business continuity. Market Analytics and Operational Efficiency • Analyze market potential, student profiles, and competitor activities to identify growth opportunities and optimize partner strategy. • Maintain accurate reports on territory performance, sales pipeline, lead conversion, and revenue forecasts for management review. • Coordinate with Head Office and cross-functional teams to ensure seamless operations, process compliance, and partner satisfaction. • Ensure AEPs operate within contractual and compliance frameworks defined by the University.. Cross-functional Collaboration: • Work closely with internal departments such as Academics, Marketing, Operations, Product, and Finance to resolve issues affecting AEP performance and student onboarding. • Share market insights, student feedback, and competitor intelligence with management to support product and marketing strategies. Team Management: • Lead a team of 4–5 Sales Associates, providing direction, performance monitoring, coaching, and development support. • Set clear performance goals for the team, track progress, and ensure achievement of individual and collective enrolment targets. • Motivate and guide the team to maintain service quality, timely follow-ups, and accurate CRM updates. • Provide functional oversight to AEP counsellors and sales staff indirectly to ensure consistency in student counselling and partner operations. • Foster a collaborative and high-performance culture within the team aligned with institutional objectives. Dimensions • Manage team of 4 to 6 Sales Associates (<150 frontline team) • Has overall responsibility for the territory budget and achieve revenue target. • This position will require extensive travel in assigned geographical area. Requirements- Skills & Competencies • Assertive, self-driven personality with excellent verbal & written communication skills • Proven track record of meeting Sales Goals • Strong analytical skills and market intelligence • Ability to work under pressure and prioritize tasks • Analytical abilities preferably with hands-on experience on a CRM. • Team Building & People Management. • Strong work ethic and ability to work well with minimal supervision Requirements- Education & work experience • Preferred to have Master’s degree in Business Administration, Marketing, Finance, or related field • Proven experience of 8 to 12 years of work experience in sales and channel management, preferably from Education/ Training, BFSI, Real estate, Telecom, Retail or consumer goods & services, new age industries • Exposure to Distance/Online Education/ Edtech Sector will be added advantage.