Key Responsibilities Overall • Responsible for the overall brand building, brand campaign across digital mediums. • Assist in formulating the digital marketing calendar for the year in terms of the performance marketing, Social Media marketing, branding, Digital PR and event coverage. • Collaboration & partnership with digital agencies for lead generation and augment walk-ins using digital marketing strategies. • Conduct periodic bench-marking with competition to identify and adopt industry best practices and innovative processes • Work with the digital agency to formulate and finalize various creative assignments. Planning & Execution • Website management, Chat management and E-mail marketing • Understanding, planning and executing SEO, SEM, Ad on Media Platforms towards lead generation. • Event coverage across digital platforms • Interaction with the pre-sales team to analyse the quality of leads and plan drip marketing campaigns for prospects Web Analytics • Generating analytic basic & advanced reports as per the requirements like: • Generating detailed statistics about the visits, average time, bounce rate etc. to a website using Google analytics & other tools • Analysing the goals of the website - Analysing & overview of traffic sources etc. • Preparation of Digital MIS Reports- Weekly, Monthly, Quarterly and Annual reports  Digital & Social Marketing • Managing brand social media channels along with the agency to ensure consistent communication as per guidelines and brand objectives. • E-mail marketing and Drip Marketing for lead generation and lead nurturing • Social Media strategy formulation to ensure content marketing though bloggers & influencers, social media handles. • Understanding of the digital PR space and help to position the brands in the right way among the desired TG