KRAs for the position of Customer Executive / Sr. Customer Executive are:-  Develop a network of dealers and distributors in the assigned region and achieve the Sales target assigned to him/her.  Use field data for assigned market to identify brand/pack gaps in territory  Design and implement local Sales promotion scheme.  Set clear volume targets and KPIs for his/her team.  Conducting regular feedback sessions with team members and providing necessary inputs.  Carry out coaching, mentoring and hand holding for the team members and develop upon their required skill set.  Will be accountable for the assigned market (key accounts and outlets).  Ensure regular updating of sales MIS and update the reporting officer on daily basis.  Compiling and analyzing sales figure on regular basis.