Job Description: Key Responsibilities Client Servicing & Business Development • Build and manage strong relationships with clients across FMCG, Retail, Consumer, Rural and Lifestyle sectors. • Understand client briefs and translate them into innovative experiential, retail, rural and event-led solutions. • Identify new business opportunities and contribute to pitching, proposal development and revenue growth. • Drive end-to-end client communication, ensuring alignment on objectives, timelines, budgets and deliverables. Experiential & Event Marketing • Conceptualize and execute on-ground activations, brand experiences, events, launches and consumer engagement campaigns. • Develop innovative activation ideas that create meaningful consumer interactions and deliver against campaign objectives. • Manage projects end-to-end—from briefing and planning to execution, post-event reporting and evaluation. • Work closely with vendors, production partners and internal teams to ensure seamless execution. Rural & Retail Marketing • Plan and execute rural marketing initiatives, market activations and consumer engagement programs across relevant markets. • Leverage regional insights, consumer behaviour and local market dynamics to create effective rural campaigns. • Drive retail activations, visibility initiatives, in-store experiences and trade engagement programs. • Develop and implement SOPs, execution frameworks and best practices to ensure consistency and scalability across markets. Stakeholder & Project Management • Collaborate with Creative, Strategy, Operations, Production, Analytics and Client Servicing teams to deliver integrated campaigns. • Manage multiple projects simultaneously while ensuring timely delivery, quality, budgets and client expectations are met. • Track campaign performance and prepare post-campaign reports, insights and recommendations for clients. • Manage external agencies, vendors and partners to ensure smooth and cost-effective execution. What We’re Looking For • 8-10 years of experience in client servicing, experiential marketing, events, activations, retail marketing or rural marketing. • Strong understanding of on-ground activations, ATL, BTL experiential campaigns, events and retail marketing. • Hands-on experience in rural markets, regional activations and consumer engagement programs will be an added advantage. • Strong client management, business development and stakeholder management skills. • Ability to develop innovative campaign ideas and translate them into executable solutions. • Excellent communication, presentation, negotiation and project management skills. • Ability to manage multiple stakeholders, vendors and projects in a fast-paced environment. • Willingness to travel extensively for on-ground activations and events, as required. Location: Gurugram Brand: Posterscope Time Type: Full time Contract Type: Permanent