• Gather feedback from the market and analyze consumer behavior to define our company's positioning • Craft our differentiation strategy • Create guidelines that define the brand voice both online and offline (including terminology and slogans) • Develop marketing and communication strategy • Responsible for adapting a brand strategy for the target markets across mediums of ATL (including Digital) & BTL. Acts as the brand guardian for a portfolio of products and maintains brand integrity through effective initiatives and communications. • Leads the development of the brand within the context of the agreed strategies to maximize long term sales and profitability. • Responsible for initial planning phase to establish a tone and style for content, to develop a consistent and engaging communication strategy across channels • Develop pricing and distribution strategies • To drive, monitor and execute the Digital KPI's while working closely with the Digital Marketing team • Conduct competitive research to identify our strengths and weaknesses vis a vis competitor • Design promotional campaigns for new products and markets • This job is located in Gachibowli, Hyderabad.