Handshake AI is seeking an experienced CRM Marketing Specialist to support the execution of email and SMS communications during US after-hours coverage. This is a highly execution-focused role designed to support the Senior Lifecycle Marketer by managing incoming communication requests, building campaigns, and ensuring quality assurance before deployment. The ideal candidate is tech-savvy, highly detail-oriented, comfortable working independently, and experienced with marketing automation platforms such as Iterable or Klaviyo. This is a plug-and-play role where success depends on speed, accuracy, and the ability to operate with minimal supervision. • Health Insurance/HMO • Enjoy unlimited MadMax Coffee • Diverse learning & growth opportunities • Accessible Cloud HR platform (Sprout) • Above standard leaves Campaign Execution • Build, QA, and deploy email and SMS communications using Iterable, Klaviyo, or similar lifecycle marketing platforms • Duplicate, configure, and manage existing workflows and templates • Validate audience segmentation, personalization fields, links, UTM parameters, and send schedules • Ensure all communications are accurately built and ready for deployment Ticket Management • Monitor incoming communication requests through Slack-integrated ticketing workflows • Self-manage assigned tickets during designated coverage hours • Prioritize urgent requests and ensure timely execution • Coordinate with stakeholders through Slack when clarification is required Quality Assurance • Perform detailed review of all communication requests before launch • Identify inconsistencies, missing information, incorrect dates, broken links, or formatting issues • Escalate concerns proactively to prevent sending errors • Maintain high standards of accuracy and attention to detail Documentation & Process Adherence • Follow established campaign build processes and templates • Maintain documentation of completed work and status updates • Adhere closely to existing workflows created by the Senior Lifecycle Marketer • At least 2+ year of hands-on experience in CRM, Lifecycle Marketing, Email Marketing, or Marketing Automation • Experience using Iterable or Klaviyo • Experience building and executing email and/or SMS campaigns • Strong experience working within Slack • Excellent written English communication skills • Strong attention to detail and quality control mindset • Ability to work independently with minimal supervision • Tech-savvy and able to quickly learn new tools and systems • Comfortable working in a startup or fast-paced environment • Experience with both Iterable and Klaviyo • Experience with marketing automation platforms such as Braze, Customer.io, Salesforce Marketing Cloud, HubSpot, or similar tools • Experience supporting US-based teams • Familiarity with email troubleshooting and HTML email rendering • Experience managing high-volume campaign requests The successful candidate will be: • A strong executor rather than a strategist • Comfortable working independently and asynchronously • Meticulous and highly organized • Able to quickly learn established processes and follow them consistently • Comfortable handling repetitive workflows while maintaining accuracy • Responsive and proactive when identifying potential issues • Comfortable working in a startup environment with limited onboarding