Job Description Role Marketing Executive Department Marketing Reports to Senior Manager, Marketing Purpose of the Role This role will look after implementing marketing strategies to drive business growth, new customer acquisition, and increasing overall revenue through a mix of sales and marketing efforts. Technical Skills Lead Generation Email Marketing Marketing Automation Competitor Analysis Job Responsibilities 1] Identification of potential prospects via. market research for lead generation, qualification and business development opportunities. 2] Create and execute campaigns for customer acquisition through various channels such as content marketing, email campaigns, and partnerships. 3] Understanding and experience with marketing automation tools like Salesforce, Zoominfo, LinkedIn Sales Navigator, etc. 4] Responsibilities include pipeline creation, lead follow-up, managing and nurturing key client stakeholders, marketing research, email marketing. 5] Represent Addverb at exhibitions and events to establish first level connect with leveraging networking opportunity on offer. 6] Work cross-functionally with sales, product development and customer services teams to align marketing strategy with overall business objectives. Education MBA (preferred) or graduation in Business Administration or General Management Experience: 1-4 years.