Role and Responsibility · Servicing General Trade stores and increasing 24 Mantra Sales • Meet Sales Target - Store and SKU wise, ensure stocks are available • Meet collection Target - from Chain and Stand-alone stores · Meet NRGP target Reduce Damages and Stock returns PJP and Target setting · Must prepare his/her PJP and Target. • o INCREASING SKUS - Up grading the Store sales with new Articles and SKU • o VISIBILITY IMPROVEMENT - for more facings and consumer connect • o PRODUCT PROMO - Discussion and Motivation of Dealer / Buyers • must convince the Shop keeper on the Health benefits of Organic products, should be able to communicate about • o 24 Mantra • o Product knowledge • o Business Opportunities • must judge the Store potential, Customer Walk-in and Collect PO for Saleable stocks for • o selling full Range of products or o selected Range Products