This is for one of Indias leading mens health and wellness brands, funded by some of the leading early stage consumer & healthcare investors in the country. Our goal is to change the sexual health and wellness landscape in India by creating a leading consumer healthcare company and we are looking for key team members to be part of this journey! Responsibilities: • Plan, execute, and manage end-to-end DTC marketing campaigns across channels, ensuring alignment with revenue goals. • Optimize campaigns on platforms like Facebook, Google, and marketplaces for maximum ROAS and customer acquisition. • Develop and execute marketing campaigns for major marketplaces including Amazon, Flipkart, Myntra, and Ajio. • Enhance performance through A/B testing, audience targeting, and creative optimizations. • Collaborate with internal teams to optimize the D2C website for user experience, conversions, and continuous improvement. • Expertise in campaign optimization, budget management, and customer segmentation. Qualifications: • Proven experience in managing and optimizing DTC performance marketing channels (Facebook, Google, Amazon, Flipkart, etc.). • A track record of achieving exceptional performance metrics (e.g., ROAS, CTR, CAC reduction). • Expertise in campaign optimization, budget management, and customer segmentation.