As the Marketing Lead, you will be at the forefront of the brand's content, branding and marketing efforts. With a focus on managing external agencies and spearheading strategic initiatives, you will play a pivotal role in enhancing the brand's visibility and engagement across various platforms. With 6+ years of experience in D2C marketing, you will start in an individual capacity and will eventually build & lead a dynamic team (in-house and agency) to execute innovative campaigns and establish the brand as a prominent player in the market. Key Responsibilities: • Content Creation & Campaign Management: • Collaborate with external agencies / freelancers specializing in apparel shoots, social media, digital marketing, public relations, media buying etc., to develop and execute integrated marketing campaigns that push both the brand as well as the sales agenda • Define clear objectives, provide direction, and ensure timely delivery of high-quality work from agency partners and in-house resources • Digital Marketing Strategy: • Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and engagement across online channels • Utilize data-driven insights to optimize campaigns, maximize ROI, and achieve key performance indicators (KPIs) • Brand Marketing Initiatives: • Lead brand marketing initiatives to enhance the brand's positioning and perception in the market, aligning with the brand's ethos and values • Identify opportunities for strategic partnerships, collaborations, pop ups/exhibitions, PR and sponsorships to amplify brand visibility and reach • Cross-functional Collaboration: • Collaborate closely with cross-functional teams including product development, design, and creative, to ensure alignment and integration of marketing initiatives with overall business objectives • Foster a culture of innovation and continuous improvement within the marketing team, encouraging creativity and experimentation • Performance Analysis and Reporting: • Monitor and analyze the performance of marketing campaigns and initiatives, leveraging analytics tools and dashboards to track progress against goals • Prepare regular reports and presentations to communicate results, insights, and recommendations to senior management Qualifications and Skills Required: • Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred • 6+ years of experience in D2C marketing, with a focus on digital and brand marketing roles • Proven track record of successfully managing external agencies and driving integrated marketing campaigns • Strong strategic thinking and problem-solving abilities, with the ability to translate business objectives into actionable marketing plans • Excellent leadership and communication skills, with the ability to inspire and motivate cross-functional teams • Proficiency in marketing analytics tools and platforms to measure and optimize campaign performance