Role Overview: We are looking for a D2C Lead to drive Profitable growth on D2C business, leading efforts for customer Acquisition & Retention. ‍ Key Responsibilities ‍ 1. Create multi-channel plan to deliver Monthly & Quarterly D2C business goals 2. Drive performance on various marketing channels : Meta, Google, as well as Organic, Direct and Affiliate sources of revenue and traffic 3. Come up with insights regularly on Creative themes: whats working, whats not working. Accordingly, brief the Creative team to ensure we have high performing material across the funnel 4. Own Website optimization and A/B testing to deliver conversion rates 5. Track full funnel metrics closely & ensure everything is in order 6. Ownership of customer Retention Marketing activities that add Value to the Customers & deliver high Customer Satisfaction ‍ Qualifications 1. 6-8 years of experience in performance marketing, with a track record of driving consistent growth for D2C brands, from brand or agency side 2. Experience working on Health & Wellness brands will be a plus 3. Strong understanding of drivers that influence Growth on D2C, and various Metrics along the funnel that ultimately deliver high ROAS 4. Ability to understand the Creative Strategy & recommend changes 5. Working knowledge of Retention tools & Customer journeys 6. Top notch problem-solving & analytical skills ‍ Work From Office role: Office based in Ulsoor, Bengaluru