Key Responsibilities: • The candidate will be responsible for end to end on-page, off-page & analytics related to search engine optimisation and Application Store Optimization • Track, report, and analyse website analytics Optimize copy and landing pages for search engine Perform ongoing keyword research, expansion and optimization • Research and analyse competitor advertising links Develop and implement link building strategy • Work with the development team to ensure SEO & ASO best practices are properly implemented on newly developed code • Work with content and marketing teams to drive SEO & ASO in content creation and content programming • Recommend changes to website architecture, content, linking and other factors to improve SEO & ASO positions for target keywords. Expertise and Experience: • Must have SEO & ASO experience - B2C/ D2C experience is a must • In-depth experience with website analytics tools like Google Analytics & Google Search Console Experience with Keyword Research tools like SEMRush Experience with A/B and multivariate experiments • Working knowledge of HTML, CSS, and JavaScript development and constraints • Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO, ASO and SEM