You should be the go-to idea person, concept maven, and creative writer in our fashion-forward content and creative team. Your focus will be on crafting engaging content in English for digital campaigns and social media projects. A Day in the Life 70%: Creating, researching, and conceptualising fresh content across all brands. 30%: Participating in ideation meetings, collaborative projects, and joint brainstorming sessions focused on driving P0 metrics and achieving organisational goals. ‍ Requirements: • Minimum 1 year exprience at a fast-paced advertising agency. • A natural idea person with experience in handling clients and rallying creative and digital teams around central concepts. • Excellent at formulating and presenting ideas for marketing and brand communications. • Experience in leading and participating in brainstorming sessions, ideating, writing, and executing original creative concepts based on brand managers' briefs, objectives, or goals. • Passionate about new-age creative formats, including social media reels, shorts, and digital ad films. • Skilled in tailoring content and copy for specific purposes whether to sell, engage, or inform. • Capable of omnichannel copywriting, including presentations, manifestos, scripts, webpages, blogs, social media, slogans, and news releases. • Strong understanding of the nativity requirements for different channels. • Driven by briefs able to break them down and generate ideas for hero, hub, and hygiene content. • Goes beyond writing to ensure flawless execution, collaborating with creative and shoot teams to ensure visual elements complement the copy. • Understands the target audience for each brand and crafts copy that speaks directly to their community. • Identifies key messages and communicates them powerfully to influence the audiences feelings and actions. • High standard of quality control, with a keen eye for editing own and others work. Grammar is a priority! • Values research and is eager to stay informed on the latest fashion trends and styles. • Identifies fresh and interesting angles for written pieces. • Works collaboratively with the marketing team and brand managers to review the impact of work. • Contributes to business pitches and presentations to propose new ideas and project Qualifications‍ • Agency background • Portfolio of past work and writing samples with metrics on performance • BA in English Literature with a postgraduate degree in advertising or mass media communications