PPC & SEO Specialist Local Lead Generation Optimization Scope: Part-Time / Project-Based Rate: Candidate to propose their own rate Job Description: We are seeking a performance-driven PPC & SEO Specialist to optimize lead generation campaigns for a local service-based business. The ideal candidate will audit, rebuild, and manage existing Google Ads (Performance Max) and SEO strategies to significantly reduce Cost Per Acquisition (CPA) while targeting a hyper-local audience (1520km radius, aged 20+). This is a results-based engagement with high accountability and clear ROI expectations. Key Goals: • Reduce CPA from $35$40 to $20$22 • Rebuild or optimize Google Performance Max campaigns • Increase qualified lead volume within 1520km radius • Improve local SEO rankings and organic visibility Roles & Responsibilities: PPC Management • Audit current Google Ads (PMax) campaigns and past performance • Build optimized campaigns targeting local keywords and geographic areas • Set up conversion tracking, budget limits, ad scheduling, and retargeting • Conduct A/B testing on creatives and keyword strategies • Continuously optimize to achieve CPA and lead targets SEO Optimization • Conduct local SEO audits and competitor analysis • Optimize on-page content, metadata, and Google Business Profile • Build local backlinks, citations, and directory listings • Recommend blog topics and content strategies (if needed) • Enhance mobile-friendliness, page speed, and technical SEO Communication & Reporting • Share daily performance updates on CPA, ad spend, and conversions • Attend weekly check-ins for campaign review and strategy adjustments • Document and explain campaign changes and test strategies • Deliver clear reports with actionable insights Ideal Candidate Profile: • 2+ years of hands-on experience in PPC (especially Google PMax) and local SEO • Proven success in lead generation for service-based or local businesses • Strong grasp of digital marketing KPIs: CPA, CTR, ROAS, etc. • Proficient in tools like Google Ads, Google Analytics, SEMrush/Ahrefs, and GMB • Excellent English communicationclear, proactive, and data-driven • Able to provide samples of past campaigns and performance-based results