We're seeking an adaptable and versatile marketer to drive the growth of our sales channels. As a Digital Marketing Specialist, your responsibilities will encompass overseeing campaign performance analysis, execution, and managing the marketing budget. Responsibilities • Strategize, deploy, and execute successful marketing campaigns from ideation to implementation while tracking and analyzing their performance. • Conduct intricate digital campaigns, including SEO-optimized emails and landing pages, featuring variant testing. • Experiment with diverse organic and paid acquisition channels such as content creation, curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis (desirable). • Possess experience (desirable) in formulating and executing a social media strategy that cultivates engagement, widens our database, and propels sales. • Create valuable, captivating content for our website and blog to attract and convert our target audiences. • Foster strategic relationships by collaborating with key industry players, agencies, and vendors. • Develop, monitor, and efficiently allocate marketing budgets on a quarterly and annual basis (desirable). • Supervise and approve marketing materials, encompassing website banners, printed brochures, and case studies. • Measure, analyze, and report on marketing campaign performance, extracting insights and evaluating against objectives. • Analyze prospective client behavior and modify email and campaigns correspondingly. Requirements and Skills • Demonstrable expertise in marketing tools and campaigns, coupled with an inquisitive mindset and continuous awareness of the latest marketing practices. • Proven track record in identifying target audiences and devising and leading comprehensive cross-channel marketing campaigns that captivate, educate, and motivate. • Demonstrated ability to construct effective sales opportunity funnels that drive leads and conversions for the sales team. • Proven background and expertise in B2B technology services, showcasing a deep understanding of the industry's dynamics and requirements. • Proficiency in numerical interpretation, comfortable with metrics, and adept in processing figures using spreadsheets. • Current on the newest trends and optimal strategies in online marketing and measurement. • Experience with HubSpot Marketing Hub. • BSc/MSc degree in Marketing or related field. • CRM platform certifications are a plus.