Summary The Senior Digital Media Manager at DataBricks is an individual contributor, reporting to the Senior Director of Digital Marketing on our fast-growing Global Digital Marketing team. You will lead our digital media go-to-market efforts across priority campaigns. You will partner with Global Events, Field Marketing, Integrated Campaigns, Product Marketing, and Brand teams as you develop cross-channel media plans. Your responsibilities include market and audience research, media planning, and optimizing the digital customer journey. Roles & Responsibilities • ​Develop cross-channel media recommendations for priority marketing campaigns, including large scale in person and virtual events, that meet target outcomes • Conduct digital audience research to inform which media channels and tactics to lean into, to reach target personas in a meaningful way • Partner with Integrated Campaigns and Brand Creative teams to develop creative, content, and web experiences that follow media best practices and will engage customers throughout their journey • Partner with region team members to determine level of campaign support in each market for both global and local run programs • Improve the digital experience and maximize campaign outcomes by analyzing data and establish test plans to improve performance • Partner with Analytics team to establish measurement framework for digital media campaigns that map to the program goals Minimum Qualifications • 7+ years experience in marketing, 4+ years experience in digital media planning • B2B marketing experience • Experience working with complex data sets (Tableau & Google Analytics experience) to make data-informed decisions and share thoughtful insights • Experience building media plans from the ground up with evolving requirements • Expert in digital channel strategy and targeting capabilities • Experienced in developing project plans to ensure campaign launch dates are met • Experience applying research to reach audiences: understanding their pain points and media habits - to inform media placements, ad formats, creative, offers, messaging, and web experiences • Large scale virtual and in person event digital promotion strategy experience a plus