Responsibilities: 1. Develop and execute comprehensive marketing communications strategies  to effectively promote our brand and products across diverse channels. 2. Lead and mentor a team of marketing professionals, fostering collaboration  and innovation within the team. 3. Drive the development and implementation of performance marketing  campaigns to achieve business objectives, including lead generation,  customer acquisition, and brand awareness. 4. Oversee and optimize SEO and SEM strategies to improve search engine  rankings and increase organic traffic. 5. Create captivating television commercials and digital videos that resonate  with the target audience and effectively convey the brand's message. 6. Plan and execute content marketing initiatives to establish thought  leadership, engage the audience, and drive customer engagement. 7. Utilize marketing and consumer research insights to inform and enhance  marketing strategies, ensuring they resonate with target demographics. 8. Develop and deploy integrated marketing communications that align with  brand messaging across all touchpoints, including traditional and digital  media. 9. Collaborate with cross-functional teams to ensure consistent messaging  and brand representation. 10. Monitor industry trends and competitive landscape to identify  opportunities and adjust strategies accordingly. 11. Analyze and report on the effectiveness of marketing campaigns using  relevant metrics and KPIs. 12. Manage budgets effectively, ensuring maximum return on investment for  marketing initiatives. 13. Cultivate and maintain relationships with external partners, agencies, and  media outlets. 14. Stay up to date with the latest marketing technologies and trends to drive  innovation and continuous improvement.  Qualifications: 1. MBA from a premier institute in Marketing, Communications, Business, or a  related field. 2. Over 10 years of proven experience in marketing communications, with a  strong focus on digital marketing, performance marketing, SEO, and SEM. 3. Exceptional communication, interpersonal, and leadership skills. 4. Proficiency in utilizing digital marketing tools, analytics platforms, and  content management systems. 5. Strong analytical mindset with the ability to interpret data and make data  driven decisions. 6. Previous experience in content marketing, including content creation and  distribution. 7. Demonstrated success in leading and managing marketing teams. 8. Creative thinker with the ability to develop innovative marketing strategies. 9. Strong project management skills with the ability to prioritize and manage  multiple initiatives simultaneously. 10. Adept at fostering collaboration and maintaining effective relationships  with internal and external stakeholders. 11. Knowledge of industry best practices, trends, and emerging technologies  in marketing communications. 12. Well-equipped in marketing and consumer research methodologies, with  the ability to drive insight-driven marketing strategies.  Experience: 9-15 years Education: MBA Industry: Manufacturing Location: Pune