We are looking for an experienced Adobe Journey Optimizer (AJO) Specialist to lead the design, build, and optimization of real-time customer journeys and omni-channel campaigns. This is a hands-on role at the heart of our marketing technology capability, sitting within the Campaign Operations team in Coimbatore. You will work alongside CRM, data, and marketing teams to deliver personalized, event-driven experiences across email, push, SMS, and in-app channels — at scale, with speed, and with measurable business impact. Journey Design, Build & Execution • Build, and manage end-to-end customer journeys in Adobe Journey Optimizer, covering event-triggered, audience-based, and scheduled flows. • Configure entry conditions, decision logic, wait steps, and exit criteria to ensure journeys are coherent, efficient, and brand-compliant. • Translate campaign briefs into technical journey configurations with clear documentation and version control. • Own cross-channel orchestration across email, push notifications, SMS, and in-app messaging. Personalization & Audience Segmentation • Implement rules-based and AI-driven personalization using AJO Decision Management and offer libraries. • Build and manage audience segments via Adobe Experience Platform (AEP) using real-time profile data and behavioral signals. • Leverage identity resolution and unified profiles to ensure consistent, relevant messaging across touchpoints. Campaign Operations & Quality Assurance • Manage the end-to-end campaign lifecycle — from requirements gathering and QA through to launch, monitoring, and post-campaign analysis. • Design and execute A/B and multivariate tests to continuously improve messaging effectiveness. • Proactively troubleshoot journey failures, delivery issues, and data discrepancies; define root-cause fixes and preventive controls. • Maintain a campaign calendar, approval workflows, and audit trails in line with governance standards. Performance Analysis & Optimization • Define, track, and report on campaign KPIs including open rates, click-through, conversion, and revenue attribution. • Conduct regular journey performance reviews and translate findings into iterative improvements. • Provide post-campaign readouts and strategic recommendations to marketing and leadership teams. Cross-Functional Collaboration • Partner with CRM, data engineering, and creative teams to align on audience strategy, content requirements, and technical dependencies. • Work with the analytics team to ensure campaign data flows correctly into reporting and attribution models. • Contribute to MarTech capability planning and help evaluate new AJO features and Adobe release updates. Requirements Technical Skills Proficiency Expected Adobe Journey Optimizer (AJO) Expert – 3+ years hands-on journey builds Adobe Experience Platform (AEP) Advanced – segmentation, profiles, datasets Event-Driven Architecture Advanced – triggers, webhooks, real-time events Cross-Channel Campaign Execution Advanced – email, push, SMS, in-app Personalization & Decision Management Proficient – offer decisions, rules A/B Testing & Experimentation Proficient – hypothesis design & analysis Journey & Campaign Analytics Strong – KPI tracking, performance reporting Stakeholder Management Strong written & verbal communication Benefits Nice to Have • Experience with Adobe Analytics, CJA, or RT-CDP. • Familiarity with HTML/CSS for email template customization. • Understanding of SFTP/API-based data integrations. • Adobe certifications in Journey Optimizer or Experience Platform. • Lead real-time journey orchestration on a modern, enterprise-grade Adobe stack. • Drive measurable business outcomes across the full customer lifecycle. • Work in a collaborative MarTech team with access to the latest Adobe innovations. • Competitive compensation, professional development budget, and flexible working.