We are looking for a results-driven Adobe Customer Journey Analytics (CJA) Specialist to join our growing data and analytics team in Coimbatore. In this role, you will own the full analytics lifecycle — from platform architecture and data modelling through to insight delivery — enabling marketing and business teams to make confident, data-led decisions. You will partner closely with marketing, product, and technology stakeholders to translate complex cross-channel customer behaviours into clear, actionable intelligence. If you thrive at the intersection of data engineering, analytics, and business storytelling, this is your opportunity to make a significant impact. Data Modelling & Platform Architecture • Design and maintain robust schemas, datasets, and data views within Adobe Experience Platform (AEP) to support scalable, high-quality analytics. • Build, configure, and manage CJA connections and data pipelines, ensuring seamless ingestion from multiple data sources. • Define calculated metrics, derived dimensions, and custom attribution models aligned to business goals. • Strong understanding of customer lifecycle and journey mapping techniques • Lead data architecture reviews and recommend improvements to platform configuration for performance and reliability. Analytics, Reporting & Insight Generation • Design and publish self-service dashboards and reports in CJA Analysis Workspace, tailored to specific business KPIs and stakeholder audiences. • Conduct deep-dive analysis of cross-channel customer journeys to identify friction points, drop-offs, and conversion opportunities. • Analyse customer behaviour across multiple channels (web, mobile, CRM, offline touchpoints) • Translate analytical findings into prioritised, actionable recommendations with clear business impact. • Establish regular reporting cadences and executive-level insight briefs. Data Governance & Quality Assurance • Define and enforce data quality standards, validation rules, and documentation practices across all analytics assets. • Implement monitoring frameworks to proactively detect data anomalies and schema drift. • Maintain a data dictionary and ensure consistent taxonomy across teams and platforms. Stakeholder Collaboration & Enablement • Engage directly with marketing, product, and operations teams to gather analytics requirements and translate them into technical solutions. • Present findings and strategic recommendations in a concise, decision-ready format to senior stakeholders. • Coach and upskill business users on CJA self-service capabilities to drive adoption and data literacy. Requirements Technical Skills Proficiency Expected Adobe Customer Journey Analytics (CJA) Expert – 3+ years hands-on Adobe Experience Platform (AEP) Advanced – data ingestion & schema design XDM Schema Design & Identity Resolution Advanced SQL & Data Analysis Advanced – complex queries, aggregations Data Modeling & Attribution Proficient – multi-touch models Dashboard & Visualization Design Proficient – Analysis Workspace Stakeholder Communication Strong written & verbal Data Governance Practices Familiar – GDPR/PDPA awareness a plus Nice to Have • Experience with Adobe Analytics and migration to CJA. • Familiarity with Python or R for advanced statistical analysis. • Familiarity with CRM systems. • Exposure to Real-Time Customer Data Platform (RT-CDP) or Adobe Target. • Adobe certifications in Experience Platform or Analytics. Benefits • Work with a modern Adobe Experience Cloud stack at enterprise scale. • Influence data strategy and analytics maturity across the organization. • Collaborative, cross-functional team with a strong learning culture. • Competitive compensation, flexible working, and clear career progression.