• Drive city/region-level marketing strategy to increase store footfall, customer acquisition, and revenue growth. • Plan and execute localized campaigns & activations including events, in-store promotions, society/corporate tie-ups, and seasonal initiatives. • Ensure strong retail branding & visual merchandising alignment across stores, including signage, displays, layouts, and overall store ambiance. • Collaborate with store operations, category, VM, and central marketing teams to deliver seamless campaign execution and impactful store launches. • Manage and execute promotional calendars (weekly/monthly), including product launches, festive campaigns, and special promotions. • Handle vendor and partner management (agencies, printers, event teams, media partners) ensuring cost efficiency, quality, and timely delivery. • Drive customer engagement & retention initiatives through community marketing, referrals, in-store experiences, and digital/local marketing channels. • Analyze sales, footfall, and campaign performance data to optimize marketing effectiveness and improve ROI. Requirements Prior Experience in Retail Marketing / Grocery or FMCG Marketing / Trade Marketing Graduation in any stream but MBA Preferred