Job Title: Content Strategy Reporting To: AVP - Marketing About Finnovate: Finnovate is a holistic financial planning and wealth advisory platform. We are passionate about transforming the way Indians get personal finance advice. Our team is dedicated to providing comprehensive financial solutions that cater to the unique needs of our clients. Location: Mumbai Employment Type: Full time Key Responsibilities: • Develop and execute a comprehensive content strategy aligned with business objectives. • Plan and manage content calendars across platforms (website, blogs, social media, email, etc.). • Conduct audience research to understand user needs, behaviors, and content preferences. • Ensure consistency in brand tone, voice, and messaging. • Collaborate with marketing, design, product, and SEO teams. • Analyze content performance using analytics tools and optimize accordingly. • Write content that engages with our TG- PR articles, blogs, newsletters, video scripts, etc. • Collaborate with our in-house financial experts to create content. • Stay on top of industry trends and news, and incorporate it in your content • Write and edit content for blogs, articles, reports, newsletters, social media, case studies, website pages, and product documents. • Break down complex financial and investment topics into simple, easy-to-understand language. • Research industry trends in fintech, wealth management, mutual funds, investments, taxation, and personal finance. • Work closely with product, marketing, and research teams to create accurate and compliant content. • Create scripts for videos, product explainers, and campaigns when required. • Ensure content is SEO-friendly and aligned with brand guidelines. • Proofread and maintain high standards of clarity, grammar, and factual accuracy. • Maintain a content calendar and ensure timely delivery. Qualification & Skills: • Strong understanding of financial concepts • Content writing experience in finance domain • Good to have: Educational background or certification in finance Years of Experience: 5+ year of content writing and stargazing experience in finance domain Benefits on being a part of Finnovate: ✓ Health Insurance: Coverage including options for dependents. ✓ Paid Time off: Vacation days and holidays, allowing employees to take time off while still receiving pay. ✓ Parental Leave: Paid time off for new parents, including maternity, paternity, and adoption leave. ✓ Professional Development: Opportunities for training, workshops, conferences to support employees' career growth. ✓ Recognition and Incentives: Performance-based variable pay or recognition programs to reward employees for their contributions. ✓ Company Events and Celebrations: Company outings, team- building activities for bonding between team members ✓ Employee Recognition Programs: Awards, incentives, or bonuses for outstanding performance or tenure. ✓ Employee Referral Programs: Bonuses or incentives for referring qualified candidates who are hired by the company.