Role: Lead Management Specialist - Salesforce Duration: Permanent - Full Time Shift: 6PM - 11:45PM Work Mode: Hybrid Location: Hebbal, Bangalore We’re looking for a detail-obsessed Lead Management Specialist to manage, distribute, and track all inbound leads from our Fortune 100 client's digital marketing efforts. You’ll be the connector between marketing and sales, ensuring high-quality leads are quickly routed and effectively nurtured - driving growth across the funnel. What You'll be Doing • Monitor and manage leads generated from digital campaigns, contact forms, and web inquiries on a daily basis. • Collaborate with the marketing automation and website teams to continuously improve the end-to-end lead management process. • Route and assign sales-qualified leads using Salesforce CRM and ensure timely follow-up by sales teams. • Track engagement and conversion metrics; create regular reports and dashboards to highlight lead health, conversion rates, and revenue attribution. • Ensure a seamless sync between marketing automation tools and Salesforce (troubleshooting sync issues if they arise). • Define and refine lead scoring criteria based on demographic and behavioral signals (e.g., location, job title, email engagement). • Recommend process optimizations to improve lead quality, conversion, and campaign ROI. • Perform regular quality checks to avoid duplication, incorrect routing, or lead loss. • Assign non-sales inquiries to the relevant internal teams or respond directly as needed. Requirements What You'll Need to Qualify • 3 years of experience in Marketing Operations, Demand Gen, or CRM/Lead Management roles. • Strong hands-on experience with Salesforce CRM and at least one Marketing Automation platform (e.g., Marketo, Pardot, HubSpot). • Solid understanding of B2B lead funnel stages and marketing-sales handoff practices. • Analytical mindset with proficiency in Excel, Google Sheets, and dashboard tools. • Strong communication and stakeholder management skills. • Ability to work independently and thrive in a fast-paced, cross-functional environment.