Role: Marketing Automation QA Specialist - SFMC Duration: Permanent - Full Time Shift: 6AM - 3PM IST Work Mode: Hybrid Location: Bangalore, KA About The Role: You’ll support the execution of marketing automation campaigns by quality-checking assets built by the team, ensuring brand + technical accuracy, and helping stakeholders launch campaigns smoothly across time zones. What you’ll do • QA marketing automation campaigns end-to-end: journey/flow builds, email set-up, scheduling, landing pages, forms, tracking and basic reporting. • Follow documented email + marketing automation workflows, including QA checklists and testing steps. • Design and execute test strategies (A/B and multivariate testing) to improve performance and outcomes. • Act as a go-to person for marketing automation best practices: campaign execution, email/landing page QA, deliverability hygiene, and data integrity. • Support lead nurturing and automated lead generation programs (execution + QA). • Track and report key campaign metrics (email performance, deliverability indicators, basic funnel movement where available). • Help develop and maintain templates (emails, landing pages, programs) inside the marketing automation platform. • Ensure responsive/mobile-friendly builds and cross-browser/device compatibility while meeting brand standards. • Coordinate with stakeholders and delivery teams to meet internal SLAs, including collaboration across time zones. • Stay current on evolving email + marketing automation best practices, testing approaches, and platform capabilities. Requirements What You Need To Qualify: • 5+ years in digital marketing / marketing operations / marketing automation execution. • Strong hands-on experience with Salesforce Marketing Cloud (preferred) and exposure to other MA platforms like Marketo / Eloqua / HubSpot / Watson (Silverpop). • Working familiarity with a CRM (Salesforce or similar) and understanding of how marketing automation connects to CRM data. • Solid command of HTML/CSS with the ability to build and QA responsive emails and landing pages. • Understanding of B2B lead generation (inbound/outbound, demand gen fundamentals). • Excellent communication (written/verbal/presenting), comfortable working with stakeholders. • A self-starter mindset: thrives in fast-paced, iterative, deadline-driven environments. • Bachelor’s degree Nice to have: • Deliverability knowledge (authentication basics, list hygiene, spam triggers) • Documentation discipline (SOPs, QA checklists, release notes) • Comfort working with analytics dashboards / campaign reporting