Role: Campaign Analyst - Email marketing Duration: Permanent - Full Time Shift:6PM - 2:45AM Work Mode: Hybrid Location: Hebbal, Bangalore We’re looking for a data-driven Campaign Analyst to join our client's global marketing team. You’ll play a key role in analysing campaign performance, optimising engagement, and delivering insights that directly impact revenue growth. You’ll work closely with marketing, sales, and creative teams across geographies, providing actionable insights that improve campaigns, strengthen customer relationships, and elevate the overall customer experience. What You'll be Doing • Support marketing objectives across retention, lead generation, and customer nurture campaigns • Monitor and report on campaign performance, email KPIs, and lead data to improve conversion rates • Analyse multi-channel engagement metrics and customer journey data to generate actionable insights • Maintain and enhance campaign dashboards for real-time tracking and decision-making • Deliver monthly and quarterly performance reports across multiple business divisions • Provide sales teams with targeted insights to strengthen prospect and client outreach • Update and maintain marketing collateral for digital and offline use • Coordinate printed materials and event support logistics • Proofread marketing content to ensure accuracy and brand consistency • Monitor and respond to customer reviews across online platforms • Build new content and web pages using easy, drag-and-drop CMS tools (training provided) Requirements What You'll Need to Qualify • A Bachelor's Degree • Strong analytical skills with the ability to turn data into clear recommendations • Proficiency in Power BI, Excel, Word, and PowerPoint • Experience with Salesforce CRM / SFDC • Understanding of digital marketing strategies and multi-channel campaigns • Excellent written and verbal communication skills • Financial services industry experience is an advantage (not mandatory) • Ability to manage multiple projects independently and within a team