2Base Technologies is at a deliberate stage of building its marketing function, and this role owns it end to end, which includes the strategy, the team, and the results. We are a technology services company with over 16 years of delivery experience. Our primary markets are the United States and the United Kingdom. This is not a role for someone who has contributed to a marketing function. It is a role for someone who has built one and who has personally owned a lead target, made channel investment decisions, managed a team, and can show what happened as a result. What You Will Own • Qualified lead targets and pipeline contribution from marketing • Team direction and weekly priorities • Ideal Customer Profile definition and content strategy approval • Channel strategy and budget prioritization across inbound and outbound • Budget allocation across channels • Marketing analytics and attribution • Hiring and building the marketing team • Outbound marketing strategy and execution oversight • Email nurture strategy • Marketing and sales alignment • Marketing performance reporting to leadership What you will not own Writing content, designing assets, or running paid campaigns directly. This is a leadership and ownership role, where you set the direction, build the team, and are accountable for the outcomes. Requirements Experience: • 8-12 years in marketing, with a minimum of 3-4 years in a senior or strategic marketing role. • Has personally owned a lead target, not contributed to one. • Has worked in or closely with a technology services, SaaS, or AI company. • Has managed a small team. • Has run inbound and outbound marketing simultaneously. • Has set up or significantly improved marketing analytics and attribution. • Has operated in or marketed to US or UK markets, which is strongly preferred and not optional. • Experience working with cross-functional teams including sales and business development. Education: • MBA in Marketing, Business Administration, or a related field preferred • Relevant certifications or professional training in digital marketing, growth marketing, or marketing analytics will be considered an advantage Mindset: • Thinks in terms of outcomes, not activities • Self-directed and sets priorities independently without waiting for direction • Comfortable making decisions with incomplete information and owning the result • Honest when things are not working and does not manage upward by hiding problems • Understands that the quality of the team they build determines the quality of the results What We Are Not Looking For • Someone whose measure of marketing success is impressions, follower growth, or content volume without a connection to pipeline • Someone who has only ever worked in large teams where personal ownership was unclear • Someone who reaches for tools before understanding the problem • Someone with no exposure to US or UK B2B buyers. Benefits A growth-driven environment with opportunities to lead, innovate, and upskill continuously.