Website Management & Campaign Execution • Manage and maintain multiple brand websites, ensuring content accuracy, consistency, and alignment with brand guidelines. • Publish and update products, landing pages, campaigns, blogs, banners, promotional content, and seasonal offers. • Coordinate website updates with Marketing, Creative, Ecommerce, CRM, Merchandising, and Business teams. • Build and launch campaign landing pages, ensuring timely and accurate execution for product launches, promotions, and events. • Maintain publishing calendars, perform regular website audits, and proactively identify broken links, outdated content, and usability issues. User Experience, SEO & Optimisation • Monitor website performance and user behaviour to identify opportunities for improving navigation, customer journeys, page speed, and conversion rates. • Optimise forms, CTAs, landing pages, metadata, page structure, internal linking, image tags, and other on-page SEO elements. • Support A/B testing initiatives and implement UX and SEO recommendations to improve organic visibility and conversion performance. • Monitor website health, Core Web Vitals, and accessibility standards while coordinating with internal teams and SEO partners on optimisation initiatives. Analytics & Reporting • Track website performance using Google Analytics 4, Google Tag Manager, Google Search Console, Microsoft Clarity, and other reporting tools. • Monitor key website metrics including traffic, engagement, conversions, bounce rate, campaign performance, and user behaviour. • Prepare regular performance reports and recommend improvements based on data-driven insights. • Ensure campaign tracking, tagging, and measurement are implemented accurately. Technical Coordination & Quality Assurance • Coordinate with developers, agencies, and technology partners for website enhancements, issue resolution, releases, and feature deployments. • Support CMS administration, troubleshoot website issues, and ensure website security, uptime, and compliance. • Perform end-to-end QA for all website updates, testing functionality, responsiveness, forms, customer journeys, integrations, and checkout flows across desktop, tablet, and mobile devices. • Escalate and resolve issues promptly to ensure a seamless customer experience. Requirements • Hands-on experience with CMS platforms such as WordPress, Shopify, Magento, Salesforce Commerce Cloud, or similar. • Strong understanding of HTML and CSS; working knowledge of JavaScript is an advantage. • Experience with Google Analytics 4, Google Tag Manager, Google Search Console, Microsoft Clarity, and SEO tools. • Good understanding of website performance optimisation, UX principles, SEO, and Core Web Vitals. • Strong analytical, problem-solving, project coordination, and stakeholder management skills. • High attention to detail with the ability to manage multiple priorities in a fast-paced environment.