Marketing & E-commerce Analytics • Lead hands-on analysis of marketing performance across digital channels (paid media, owned channels, marketplaces, and onsite) • Track and analyze KPIs including traffic, conversion, revenue, ROI, CAC, and attribution • Support optimization of media spend, promotions, and merchandising through performance insights CRM & Customer Analytics • Develop and manage customer segmentation, lifecycle, and cohort analyses • Analyze customer behavior across online and offline touchpoints to inform personalization and journey design • Suggest CRM initiatives including email, SMS, app, and push notification campaigns Loyalty Program Analytics • Measure and report on loyalty program performance, including member acquisition, engagement, repeat purchase, and redemption • Conduct incremental lift and customer lifetime value analysis for loyalty members • Identify opportunities to enhance loyalty effectiveness and customer retention Data, Reporting & Tools • Build, maintain, and automate dashboards and recurring reports for marketing, CRM, and loyalty stakeholders • Perform deep-dive analyses using large transactional and customer datasets • Ensure data accuracy, consistency, and alignment with business definitions • Work closely with data engineering and technology teams to enhance data availability and reporting infrastructure Stakeholder & Business Support • Act as a key analytics partner to marketing, e-commerce, CRM, and loyalty teams • Translate complex data into clear insights and business recommendations • Support senior leadership with ad-hoc analysis, performance reviews, and strategic initiatives Requirements Required Qualifications • Masters degree in Analytics, Statistics, Economics, Business, Marketing, or a related field • 3-5 years of experience in analytics roles within retail and/or e-commerce environments • Strong hands-on expertise in SQL and advanced Excel • Experience with BI and visualization tools (e.g., Tableau, Power BI, Looker) • Strong understanding of digital marketing, e-commerce funnels, and CRM data Preferred Qualifications • Experience working with omnichannel retail data (online and store) • Familiarity with loyalty program analytics and customer lifetime value modeling • Experience with digital analytics platforms (e.g., Google Analytics, Adobe Analytics) • Exposure to A/B testing, experimentation, or predictive analytics Key Skills & Competencies • Strong analytical and problem-solving skills with attention to detail • Ability to work independently in a hands-on role while managing multiple priorities • Strong communication and stakeholder management skills • Structured, outcome-oriented approach to analysis • Ability to operate effectively in a corporate, matrixed environment