• Own and drive the Tekne brand strategy and positioning in line with business goals. • Lead product marketing for Tekne, translating product features into compelling consumer propositions and communication. • Plan and execute go-to-market strategies for new product launches. • Build and manage Tekne’s annual and monthly brand calendar, ensuring consistent brand visibility across channels. • Build and grow Tekne’s social media presence, defining content pillars and overseeing execution across platforms. • Lead content and creative production, including high-quality product photography, videos, and campaign assets. • Work closely with design, content, digital, and agency partners to execute campaigns and brand communication. • Coordinate closely with product and design teams on packaging development, ensuring packaging aligns with brand guidelines and product positioning. Ensure strong brand presence across retail stores, e-commerce platforms, and digital channels. • Develop launch kits, product communication, and marketing assets for internal and external teams. • Track campaign and product performance, using insights to refine communication and marketing strategy. • Collaborate with product, retail, and leadership teams to align brand initiatives with business priorities Requirements • 10+ years of experience in Brand Management or Product Marketing • Strong product-first mindset with the ability to translate product features into compelling consumer value propositions • Experience working on the brand side in D2C, retail, or consumer product companies • Prior experience in the retail industry is preferred • Exposure to tech, electronics, accessories, or lifestyle product categories is a plus • Strong understanding of go-to-market strategy, positioning, and pricing • Ability to balance strategic thinking with hands-on execution in a fast-paced environment • Thinks like a Product Manager, executes like a Brand Manager • Obsessed with clarity in positioning • Understands premiumisation and consumer psychology • Comfortable working in a fast-moving, evolving brand environment • Detail-oriented and structured