BrandCrest Holdings is a diversified business group committed to building agile, high-impact brands across India’s evolving business landscape. We operate through two key verticals: • AdCrest – Our full-stack advertising and marketing powerhouse, offering services across brand activations, OOH, transit, influencer, video, and digital marketing under specialized sub-brands. • FinCrest – Our financial advisory and compliance services vertical, delivering tax consulting, regulatory guidance, virtual CFO solutions, and business finance strategy to startups and enterprises. Job Summary: The Influencer Marketing Executive will be responsible for planning, executing, and managing influencer-led campaigns for both the agency and its clients. This includes identifying the right talent, onboarding influencers, coordinating deliverables, and ensuring campaigns meet performance and engagement targets. Key Responsibilities: • Influencer Identification & Onboarding • Source and evaluate relevant influencers (nano, micro, macro) • Maintain a database of in-house and freelance influencers. • Negotiate rates and close collaboration deals with freelancers and brand ambassadors. • Campaign Planning & Execution • Plan influencer marketing strategies aligned with brand/client objectives. • Draft campaign briefs and manage timelines for content creation and posting. • Content Coordination • Ensure content aligns with brand voice, compliance, and campaign objectives. • Review, approve, and track influencer posts (Instagram, YouTube, etc.). • Coordinate cross-posting during offline activations and event-based promotions. • Reporting & Analysis • Create campaign performance reports for internal and client review. • Suggest optimizations for future influencer selection and campaign strategy. • Vendor & Stakeholder Collaboration • Work closely with freelancers, vendors, and on-ground teams for smooth execution. • Maintain strong relationships with influencer partners and manage contract renewals or repeat hiring. Requirements Requirements: • Bachelor’s degree in Marketing, Mass Communication, PR, or related field. • 2–3 years’ experience in influencer marketing • Strong knowledge of Instagram, YouTube, and short-form content trends. • Excellent communication and negotiation skills. • Familiarity with tools like Canva, Google Sheets, and influencer marketing platforms is a bonus. Specification: Experience: 2–3 years’ experience in influencer marketing Location: JP Nagar, Bangalore Salary: Open to discussion Benefits Perks & Benefits: ✓ Glass Door Work Culture ✓ Mentorship ✓ Flexible Hours ✓ Casual Wear (Except for Client facing Employees) ✓ Refreshment ✓ Parking ✓ Compensatory Offs ✓ Travel & Expense Reimbursement ✓ Accidental Insurance ✓ Health Insurance ✓ Company Retreats ✓ Team Building Events ✓ ESOPs ✓ Perks from Client ✓ Networking & Conference ✓ Job Training