REGIONAL MARKETING MANAGER – ASIA (APAC) Industry – Manufacturing Location - Bengaluru (Bangalore) – India Department - Marketing Language Fluency – English (written & spoken), French is an added advantage Additional Asian languages are a strong advantage: Chinese, Japanese, Korean, Vietnamese, Thai Reports To - Global Marketing Director Any Direct Reportees - Social Media & Website Content Manager Asia About the Company - Global player in Prototype Manufacturing & Low-Volume Production in plastic & metal materials for all industrial sectors such as automotive, aerospace, defense, space & telecommunications, robotics, medical, energy, automotive, etc. With multiple subsidiaries, production sites, R&D centers and sales offices across Europe and Asia, the organisation is pursuing an ambitious international growth strategy driven by digital marketing, local market penetration and brand authority. Job Summary - Lead and coordinate all marketing and communication activities across Asian markets (APAC including China, Japan, Korea, Southeast Asia, India and Oceania). Your main mission is to: • Deploy the global marketing strategy across Asia • Strengthen brand visibility and industrial authority in regional markets • Generate qualified B2B industrial leads • Support local sales development and market penetration In addition to strategic leadership, you will coordinate digital marketing, events, PR and marketing communication initiatives across Asian markets. Roles & Responsibilities – Marketing Strategy & Regional Leadership • Deploy and execute the global marketing and communication strategy across Asian Markets • Supervise marketing activities across China, Japan, Korea, Vietnam, Singapore, Taiwan, India, Malaysia, Thailand, Australia and other APAC markets • Ensure alignment between global marketing objectives and local execution • Act as the main interface between Group management, Asian teams and external partners • Manage cross-cultural communication and regional market adaptation Asia Marketing Coordination Coordinate marketing activities across Asian markets. • Directly supervise the Social Media & Website Content Manager Asia, responsible for: o SEO strategy and organic visibility o Website content management o Social media communication across Asian platforms • Ensure alignment between SEO, website content and social media strategy and the overall marketing objectives. objectives. • Define priorities, objectives and KPIs for digital marketing performance. • Coordinate marketing initiatives with external partners and regional stakeholders. Digital Acquisition & Performance Management Supervise digital marketing performance across global and regional search ecosystems across Asia. • Coordinate and supervise SEA activities outsourced to external partners, including: o Google Ads o Bing Ads o Baidu Ads (China) o Naver Ads (Korea) o Yahoo Japan Ads (Japan) Responsibilities include: • Coordination with external SEA agencies • Monitoring campaign performance and ROI • Defining regional acquisition priorities • Ensuring alignment with overall marketing strategy • Supervise SEO strategy and website optimization performed internally by the Social Media & Website Content Manager Asia, including search engines such as: o Google o Bing o Baidu (China) o Naver (Korea) o Yahoo Japan • Supervise the development of GEO (Generative Engine Optimization) initiatives performed internally by the Social Media & Website Content Manager Asia, to improve the company’s visibility across AI-driven search and generative platforms, including: o ChatGPT o Gemini o DeepSeek o Other emerging AI search and generative discovery platforms • Monitor and optimize digital acquisition performance through: o Traffic generation o Lead generation o Conversion rates o Campaign ROI Content Strategy & Localization • Work closely with the Social Media & Website Content Manager Asia to ensure SEO optimization and content performance across Asian markets • Ensure adaptation of English industrial content produced in Europe for Asian markets • Oversee translation and localization of content into Chinese, Japanese, Korean and Southeast Asian languages • Maintain brand consistency and technical accuracy across all channels Events, Trade Shows & Customer Marketing • Supervise and coordinate marketing events across Asia. • Organisation of trade shows in China, Japan, Korea, Singapore, Thailand, India and other regional markets • Coordination of technical customer events at client facilities • Organisation of Tech Days and partner events • Integration of events into the lead generation strategy • Analysis of event performance and return on investment Public Relations & Media Visibility • Develop the organisation’s industrial visibility across Asian media ecosystems. • Build relationships with industrial and economic media across Asia • Manage press releases and regional media communication • Coordinate interviews and visibility in digital press and TV channels • Support communication around major milestones such as: o Investments o New facilities o New machines o Exhibitions and trade shows Email Marketing & Lead Generation Manage regional email marketing initiatives supporting marketing campaigns and events. • Creation and management of newsletters and marketing campaigns • Invitations to trade shows and technical events • Monitoring campaign performance (open rates, click rates and engagement) • Contribution to lead nurturing strategies Marketing Materials & Sales Support • Support regional sales teams through marketing communication assets adapted to Asian Markets. • Creation and localization of brochures and marketing materials • Development of sales presentations and marketing visuals • Ensuring brand consistency across regional communication assets Client References & Case Studies • Promote the organisation’s industrial achievements across Asian markets. • Identification of relevant customer projects • Development of case studies and success stories • Collection of customer testimonials • These materials may be used in: o Marketing campaigns o Media relations o Social media communication o Commercial presentations Market Intelligence & Competitive Analysis Monitor industrial and marketing trends across Asian markets. • Track competitor marketing initiatives • Monitor industry communication strategies • Identify new marketing opportunities and partnerships • Provide insights to strengthen the company’s regional positioning Required Knowledge & Skills - • Strong expertise in B2B marketing and international marketing strategy • Experience in event marketing and trade shows • Experience in public relations and media communication • Knowledge of email marketing and lead generation campaigns • Ability to develop case studies and marketing content • Marketing partnership development • Market intelligence and competitive analysis • Graphic design and visual content creation • Visual editing and marketing asset production • Photo retouching and graphic design tools (Adobe Suite, Canva or similar) • Strong leadership, organisation and project management skills • Ability to coordinate international teams and external partner