About Bhumi Fellowship: The Bhumi Fellowship is a two-year, full-time leadership program that places passionate young leaders in government schools across India. Fellows work closely with teachers, students, and communities to bring joyful learning, social-emotional learning (SEL), and systemic change to public education. This role focuses exclusively on driving visibility, applications, and youth engagement for the Bhumi Fellowship through high-energy on-ground outreach. About the Role: We are looking for a Marketing Consultant who can take Bhumi Fellowship to the places where young people actually are - cafés, colleges, youth hangouts, events, co-working spaces, bookstores, gyms, cultural hubs, and collaborate with our Marcomms team to drive applications. This is a hands-on, action-oriented role. Key Responsibilities: • Lead Acquisition & Conversion Drive verified applications by identifying high-potential candidates through on-ground interactions and ensuring they complete the application journey via tracked QR codes and direct follow-ups. • Strategic Venue Partnerships Establish a network of active "Youth Touchpoints" (cafés, co-working spaces, and colleges) across Chennai where Bhumi Fellowship branding is prominently displayed and maintained throughout the campaign. • Event & Activation Execution Orchestrate high-energy offline activations weekly, ranging from pop-up info desks to community meetups, designed to convert passive interest into immediate lead data. • Market Intelligence & Reporting Deliver weekly performance audits that map offline lead sources to conversion data, providing the Marcomms team with actionable "on-the-street" insights to optimize overall recruitment strategy. Who We’re Looking For: • 1-2 years of experience in marketing, community marketing, youth marketing, or brand activation roles. • Interest in education, youth leadership, and social impact. • Comfortable with field work, meeting people, visiting venues, coordinating placements, and being on the move. • Basic understanding of digital marketing fundamentals (social media,analytics). • A natural communicator who can pitch the Fellowship confidently to young people. • Fluent in English; Tamil communication skills are a strong plus. • Highly organised, proactive, and able to work independently. What Makes This Role Exciting: • High ownership and visible impact on Fellowship recruitment. • A mix of strategy, creativity, and execution. • Opportunity to experiment with unconventional marketing ideas. • Direct contribution to transforming public education in India. Others: • ​Location: Chennai • Engagement Type: Consultant / Project-based • Duration: 2-3 months (extendable based on performance) • Start Date: Immediate / As mutually agreed ​