CTC: ₹5,00,000 – ₹7,00,000 per annum (Maximum), based on experience and skill set Location: Chennai (On-site) Role Overview We are looking for a sharp, execution-focused Marketing Lead who can build Kannanware's brand presence, drive organic growth, and generate a steady pipeline of inbound interest. This role is equal parts strategic and hands-on — you will own the website, SEO, LinkedIn, content, campaigns, and events. You will also coordinate co-marketing initiatives with SAP as our principal partner. Key Responsibilities Website & Digital Presence • Own the Kannanware website — content updates, design improvements, landing pages, and performance optimisation • Manage and improve the site using WordPress or equivalent CMS; coordinate with developers for larger builds • Ensure the website reflects current offerings, case studies, and positioning at all times SEO & AI SEO • Drive organic search growth through on-page SEO, technical SEO, and content-led link building • Stay ahead of AI-driven search trends (SGE, Perplexity, ChatGPT citations) and adapt the content strategy to capture visibility in AI-assisted discovery • Conduct regular keyword research aligned to SAP solution areas and buyer intent LinkedIn & Social Media • Own Kannanware's LinkedIn page — content calendar, post creation, engagement, and follower growth • Build thought leadership through founder-led content, employee advocacy, and industry commentary • Run LinkedIn lead generation campaigns (organic-first, paid where justified) Content & Campaign Planning • Develop a quarterly content calendar covering blogs, case studies, whitepapers, emailers, and social posts • Create or brief content that speaks to CXOs, Finance Heads, and Operations Leaders evaluating ERP solutions • Plan and execute integrated marketing campaigns tied to SAP solution launches, industry events, and seasonal buying cycles Events & SAP Co-Marketing • Plan and execute Kannanware-hosted events — roundtables, webinars, and in-person seminars • Coordinate with SAP's partner marketing team to participate in SAP-led events, campaigns, and co-branded initiatives • Manage end-to-end event logistics — invites, registrations, collateral, follow-ups, and post-event reporting What We're Looking For • 2–4 years of experience in B2B marketing, preferably in technology, SaaS, or enterprise software • Demonstrated experience in SEO, content marketing, and LinkedIn growth • Working knowledge of AI search trends and how they are reshaping B2B discovery • Proficient with tools such as Google Search Console, SEMrush/Ahrefs, HubSpot, Canva, and LinkedIn Campaign Manager • Strong writing skills — able to simplify complex ERP/SAP topics for a business audience • Experience managing or coordinating with vendors (designers, developers, agencies) • Prior experience with SAP partner marketing or enterprise IT marketing is a significant advantage • Organised, self-driven, and comfortable owning outcomes without a large team behind you