About the Role We are seeking a creative and results-driven Marketing Manager to lead B2B marketing initiatives focused on demand generation, content strategy, and brand growth. In this role, you will collaborate closely with a US-based sales team to drive qualified leads, strengthen market presence, and support business growth through impactful marketing campaigns. Key Responsibilities • Plan and execute multi-channel demand generation campaigns across email, LinkedIn, paid media, SEO, content marketing, webinars, and events. • Manage the end-to-end marketing funnel, including lead generation, nurturing, qualification, and performance tracking. • Develop high-quality marketing content including case studies, one-pagers, presentations, website content, blogs, and sales collateral. • Create thought leadership content related to compliance, quality management, audits, and industry best practices. • Manage website updates, social media channels, and brand messaging to ensure consistency across all platforms. • Utilize CRM and marketing automation tools to execute campaigns, monitor performance, and generate actionable insights. • Partner with the US-based Sales Account Executive to align marketing initiatives, target accounts, sales enablement materials, and lead follow-up. • Analyze campaign performance and recommend strategies to improve lead generation and conversion. Key Skills & Qualifications • Bachelor's degree in Marketing, Business, Communications, or a related field. • 3–5 years of B2B marketing experience, preferably in SaaS or technology. • Strong experience in demand generation, digital marketing, content marketing, and campaign management. • Excellent written and verbal English communication with exceptional copywriting skills. • Hands-on experience with email marketing, LinkedIn campaigns, SEO, CMS, analytics, and marketing automation tools. • Familiarity with CRM platforms such as Salesforce, HubSpot, or Pardot. • Strong analytical, project management, and organizational skills. • Self-motivated with the ability to work independently in a remote, cross-functional environment. • Willingness to work with overlapping US Eastern Time business hours. Nice to Have • Knowledge of compliance, ISO standards, quality management systems, or regulated industries. • Experience with Canva, Adobe Creative Suite, or other design tools. • Spanish language proficiency.