Key Responsibilities Search Engine Optimization (SEO) ∙Conduct comprehensive technical SEO audits (crawlability, indexation, Core Web Vitals, site speed) and work with developers to implement fixes. ∙Perform in-depth keyword research to identify high-value opportunities for both on- page and content strategies. ∙Optimize website structure, metadata, headers, internal linking, and landing pages for search visibility and conversions. ∙Collaborate with content teams to create SEO-optimized blogs, case studies, and web pages aligned with keyword strategies. ∙Build authority and backlinks through ethical outreach, partnerships, and PR. ∙Manage local SEO including Google My Business, citations, and reviews. ∙Monitor SEO KPIs: rankings, impressions, CTR, traffic quality, and organic conversions. Pay-Per-Click Advertising (PPC) ∙Plan, execute, and manage paid campaigns across Google Ads, Bing, LinkedIn, and Meta Ads. ∙Conduct keyword and audience research to build effective campaigns for lead generation. ∙Write and test compelling ad copies; coordinate with designers for creatives (banners, video ads, carousels). ∙Implement and optimize bidding strategies (Manual, Enhanced CPC, Target CPA/ROAS). ∙Set up and manage remarketing campaigns and custom audience targeting. ∙Monitor campaign performance: CTR, CPC, CPA, ROAS, and make data-driven adjustments. ∙Ensure accurate tracking via Google Tag Manager, conversion pixels, and CRM integration. ∙Provide weekly/monthly performance reports with insights and recommendations. Required Skills & Qualifications ∙Proficiency in SEO tools: Google Analytics (GA4), Search Console, SEMrush/Ahrefs, Screaming Frog. ∙Proficiency in PPC tools: Google Ads Manager, Microsoft Ads, LinkedIn Ads Manager, Meta Ads Manager. ∙Strong understanding of UTM tracking, Google Tag Manager, and Data Studio/Looker dashboards. ∙Ability to analyze performance data and translate insights into actionable recommendations. ∙Excellent written and verbal communication skills for ad copy, reporting, and stakeholder alignment.