• We are seeking a results-driven, technically sound, and automation-savvy Team Lead – SEO & Automation to spearhead our organic growth efforts. This role is ideal for someone who can lead a team, build scalable systems, and drive outcomes through modern SEO strategies, automation pipelines, and AI-powered tools. • As the SEO Lead, you’ll be responsible for crafting and executing a data-driven SEO strategy, optimizing content and technical SEO performance, automating key workflows, and coaching a high-performing team. Primary Objectives • Drive measurable growth in organic traffic and keyword rankings across platforms. • Lead and mentor a high-performing SEO team to execute scalable strategies and achieve performance targets. • Design and implement automated SEO workflows using AI tools, no-code platforms, and APIs. • Ensure all SEO efforts align with business goals, user intent, and the latest algorithm updates. • Integrate AI and automation into content creation, technical audits, and SEO analysis to increase efficiency. • Maintain a high standard of technical, on-page, and content SEO, ensuring compliance with E-E-A-T and Core Web Vitals. • Deliver consistent insights and reporting on SEO KPIs, including traffic, rankings, conversions, and engagement. Roles & Responsibilities • Lead and mentor SEO, content, and outreach teams. • Develop and execute scalable SEO strategies. • Automate SEO workflows using AI and no-code tools. • Conduct technical audits and implement fixes. • Optimize content for keywords, E-E-A-T, and SERP intent. • Use AI tools for content creation and analysis. • Monitor KPIs using GA4, GSC, Ahrefs, SEMrush, etc. • Perform competitor and backlink analysis. • Collaborate with product and dev teams for on-page SEO. • Stay updated on algorithm changes and SEO trends. Requirements • SEO Tools: Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog • AI & Automation: ChatGPT, Jasper, Surfer, Frase, Zapier, Make (Integromat), Google Sheets automation • Content SEO: E-E-A-T, keyword optimization, SERP analysis, on-page SEO • Technical SEO: Site audits, Core Web Vitals, schema markup, crawling/indexing optimization • Off-Page SEO: Backlink analysis, link-building strategy, outreach coordination • Analytics & Reporting: Google Data Studio, Excel/Sheets, Looker Studio • CMS Platforms: WordPress, Webflow, Shopify (basic knowledge) • Automation & APIs: No-code/low-code tools, basic API integration knowledge • Basic Coding (Bonus): Familiarity with HTML, CSS, and optionally Python or JavaScript for SEO automation Key Expertise • Proven success in scaling organic traffic and improving keyword rankings in competitive niches • Strong command of technical, on-page, off-page, and local SEO • Expertise in SEO automation workflows using tools like Zapier, Sheets, and AI platforms • Advanced use of AI tools (e.g., ChatGPT, Surfer, Frase) for content and SEO operations • Ability to conduct and interpret technical SEO audits, Core Web Vitals, and schema implementations • Skilled in keyword research, content strategy, and SERP intent mapping • Hands-on experience with SEO tools: GA4, GSC, Ahrefs, SEMrush, Screaming Frog • Track record of building and leading high-performing SEO and content teams • Comfortable working with data, dashboards, and performance reporting • Understanding of programmatic SEO, internal linking, and content distribution strategies Qualification • Graduate in any field Experience • 4+ years of hands-on SEO experience, with at least 1 year in a team leadership role • Proven track record of driving measurable organic growth and managing SEO projects end-to-end • Strong understanding of AI tools, SEO automation, and content frameworks Benefits • 22 Paid Leaves • 5 Days Working • Good Company Culture • Health Insurance • Pension Scheme • Statutory Benefits (PF & ESIC) • Salary on time • Yearly Picnic • Annual Sports Day • Monthly Events • Festival Celebrations