· Promotes and sells products and services within an assigned geographic area and /or specific customer accounts to exceed sales targets. · Responsible for developing, building, and strengthening long-term relationships with stakeholders including nurses, hospital biomedical staff, surgeons, healthcare professionals and distributors. · Responsible for pursuing leads, assessing needs and providing product services to maximize the benefits derived from products and/or services. · Promotes and establishes education of the company's products and/or services. · Implements market development plans/strategies and changes as needed. Communicates customer feedback on new products and/or modifications to existing products or applications to internal stakeholders including R&D, Operations and Marketing.